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Senin, 28 November 2011

PDF Download Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman


Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman


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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.

Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do.

Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.

  • Sales Rank: #654028 in Books
  • Brand: Zaltman, Gerald/ Zaltman, Lindsay H.
  • Model: 3787503
  • Published on: 2008-04-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.23" h x 1.05" w x 6.44" l, 1.21 pounds
  • Binding: Hardcover
  • 230 pages

Review
Customers are harder to pin down than we think and they must be listened to more carefully. For that insight alone, this book should be welcomed. --The Financial Times, May 22, 2008

For marketing managers who are interested in thinking deeply about their products/brands and their relationship with their customers, this book is a must buy. --AMA Book Review, June 25, 2008

About the Author
Gerald Zaltman is an emeritus professor at the Harvard Business School, and recipient of numerous awards for his contributions to marketing thought and practice. He has served on the Advisory Board of Harvard's "Mind, Brain, and Behavior Initiative." Lindsay Zaltman is Managing Director at Olson Zaltman Associates. His work has been cited in such publications as the New York Times, Fast Company, Business 2.0, and Variety. He has lectured extensively at various Fortune 500 companies and conferences.

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of ConsumersBy Gerald Zaltman, Lindsay H. Zaltman PDF
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Rabu, 16 November 2011

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  • Original language: French
  • Dimensions: 7.48" h x 1.18" w x 9.06" l,
  • Binding: Paperback

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Minggu, 06 November 2011

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Ancient Egypt Publisher: Oxford University Press, USABy David P. Silverman

  • Sales Rank: #4065349 in Books
  • Published on: 2003
  • Number of items: 2
  • Binding: Paperback

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Sabtu, 05 November 2011

Download Tears We Cannot Stop: A Sermon to White America

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Product details

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Audible Audiobook

Listening Length: 5 hours and 32 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Macmillan Audio

Audible.com Release Date: January 16, 2017

Whispersync for Voice: Ready

Language: English, English

ASIN: B01N78QGS2

Amazon Best Sellers Rank:

The racism in our USA is so pervasive -- certainly not limited to the South. As an 81 year old Irish Catholic, I believe Dr. Dyson's book is a must read!! Our Church is not a shinning light in this area. Our Bishop even forbade students in several Catholic High School from taking a knee to remind us the extent to which African-Americans continue to confront so much pain. No wonder so many have high blood pressure -- the overt racism, or even the perception of it, has such an impact on the physiology.

Thank you, sir, for this book. It has placed me on a new, correct path to understanding. I intend to read many of the suggested titles you shared at the end. America, please read without malice and prejudice. This is accurate and imperative for our healing and advancement.

I really enjoyed this book, would definitely recommend it. Politically I'm not on the same wavelength as the author, and maybe because of that parts of the book were puzzling to me. Still, there's a lot in it which did resonate, and I can much better understand his point of view. I found his writing style to be highly engaging, and full of memorable anecdotes of things he's seen and experienced first hand. I hope we can improve the situations he describes and live out the Closing Prayer he wrote to conclude the book. Maybe we can't fix everything, but I'm certain we can do better.

One of the best,most powerful books I have ever read! This should be read by every book club AND in schools. Although very well written, it is not a quick read but you will remember this forever. Thank you Michael Eric Dyson!

Really Good read, on what its like being Black in America. I really enjoyed this book, and learning about Michael Dyson past experiences. The book will have you view race from a different perspective. Mike, Talked about the Police, the racism with his bank, and offered solutions to people towards the end of the book.Great read

In the current climate it seems we are more polarized than ever. This area of race in America strikes at the heart of who we are. While Dyson writes well and has put together an interesting style for this book I couldn't tell who the book was for. If you believe there is white privilege than to rehash a couple hundred years of slavery is repetitive and if you believe white privilege is nonsense than you won't read this book. As a white male I do believe many if not all the benefits I have come from growing up in a white middle class. This doesn't mean I don't take exception to much of the rhetoric out there but I want to be given help to overcome my bias' and to be given tools to help make society a better place. Except for 5% of the book I was given another lecture on how terrible I am as a white male. After a while it gets old and you tune out. Help me be better. Give me tools to grow with, don't keep beating me over the head with the same stories of racism. I was hoping for a guide and all I got was a lecture.

Beautifully written, this book should be required reading for all. I taught Ethnic and Racial Studies at the University level and this would have been the perfect text. It hits all the important concepts and gives personalized examples. In this time when there is so much hate and racial unrest, I wish it was required reading for everyone.

Michael Eric Dyson’s profound sermon to white Americans about the inequity of the black experience is one that is an instant classic. Brother Dyson takes us down a road less traveled to explore the root cause of social injustice in our country and holds the mirror up to the “white experience” to show them how their action (or lack there of) contribute to our loathing for them in certain spaces and the racial inequality rampant in America today. To quote the good brother Donald Glover, “This is America”.

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