Download PDF Marketing Communications: Integrating Offline and Online with Social MediaBy P. R. Smith, Ze Zook

Download PDF Marketing Communications: Integrating Offline and Online with Social MediaBy P. R. Smith, Ze Zook

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Marketing Communications: Integrating Offline and Online with Social MediaBy P. R. Smith, Ze Zook

Download PDF Marketing Communications: Integrating Offline and Online with Social MediaBy P. R. Smith, Ze Zook

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Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct selling

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. 

With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.

• Sales Rank: #352743 in Books
• Brand: Brand: Kogan Page
• Published on: 2011-06-15
• Original language: English
• Number of items: 1
• Dimensions: 9.56" h x .71" w x 7.49" l, 1.87 pounds
• Binding: Paperback
• 512 pages

Features

• Used Book in Good Condition

Review
“Staying on top of the game and recognizing trends are vital, and PR Smith and Ze Zook come together to provide a complete and comprehensive guide for a dual approach to marketing. Marketing Communications is a highly useful and highly recommended resource.” – Midwest Book Review

About the Author
P. R. Smith is a marketing consultant and best-selling business author. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page). 

Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in the creative industries. He has worked with ballet, film and music, and he helps creative businesses to fulfill both their missions and their business goals.

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Get Free Ebook Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck

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Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck

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Want to make money selling information products? Then this is the book for you!

No matter what your topic, there is probably someone who would be interested in learning how to do it. YOU can sell them that information!

Virtually ANY topic lends itself to the field of information marketing. YOU could be cashing in on this hot new trend.

Know a lot about skiing or gardening or quilting? Why not sell what you know about that topic to others? Help make their lives easier and get paid for doing it.

This book is a no-nonsense, step by step, guided tour to show you how to make money selling info products.

My name is Fred Gleeck. If you Google the term "Information Marketing" I come up #1! I've been working in this field for almost 30 years.

This book is my roadmap to show you how to make it in this business without making the mistakes that I did.

In this comprehensive, content packed book you'll learn:

* Systems You MUST put in place before you start

* The SEVEN Key Steps to Info Marketing Success

* How to Select the Right Niche to Go After

* Ways to Write Effective Copy to Sell Your Info

* Creating KILLER Audio Products People Will Love

* Designing a Website That Will Sell Your Products

* How to Effectively Drive Traffic to Your Site

* Converting a Greater Number of Visitors to Buyers

* Getting Customers to Buy More and More Often

* Resources you MUST Use to be Successful

* And Much, Much More!

This book is your roadmap to success in the field of information marketing. Nothing has been left to chance. Don't try to do it alone. Instead benefits from the mistakes I've made so you don't have to make them yourself.

This book is all MEAT and no FLUFF. It explains a system I've used and taught to many others. It has worked for THEM and it will work for YOU.

BUY IT NOW!

• Sales Rank: #1935914 in Books
• Published on: 2012-01-06
• Dimensions: 9.00" h x .35" w x 6.00" l,
• Binding: Paperback
• 152 pages

About the Author

Fred Gleeck is an information marketer. If you go to Google and put in the keywords: "information marketing" his site, FredGleeck.com comes out #1.

Fred is the author of 20 books on a variety of entrepreneurial topics. His other books include: "Marketing and Promoting Your Own Seminars and Workshops", "Speaking for Millions" and "How to Double Your Sales on the Web in 90 Days or Less" to name just three.

In addition to teaching others how to market and sell info products, he does it himself as well. He has created over 4,000 audio and video products for himself and his clients over the last 28 years.

Fred Gleeck is a MASTER teacher. He takes his subjects and make them easy to understand, even for the first time reader of a subject.

In addition to his writing, Fred also does a lot of personal coaching in the field.

Four times each year he holds what he calls his Fred Info Bootcamps. They are limited to just 4 people each quarter. They are held at his house in Las Vegas where for a week, Fred explains the entire process detailed in his book.

For more information about Fred, visit his site, FredGleeck.com.

Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck PDF
Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck EPub
Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck Doc
Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck iBooks
Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck rtf
Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck Mobipocket
Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck Kindle

Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck PDF

Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck PDF

Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck PDF

Sell Your Brain Power: Information Marketing in 7 Easy StepsBy Fred Gleeck PDF

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